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This web site had the following on the web page, "We have the home for you! If you are looking for a getaway to relax, enjoy some family time by the waters edge with all the conveniences of home while still being a 8 minute drive from all the action, we have the perfect home for you." We noticed that the web page said " Our rental home is located on Hamlin Lake - South Bayou." It also said " We are offering you a home with over 2,700 sq. feet of living which includes. Well decorated-comfortable home for you to enjoy during your stay." The header had vacation as the highest ranking optimized keyword. It is followed by rentals, ludington, and hamlin lake which isn't as ranked as highly as vacation. The next words ludingtonhideaway.com uses is boat dock. rental was included and could not be seen by search engines.